Estimated launch date of our first flagship café in Accra: 1/11/2025
Multiple channels, one brand
Africa’s first specialty café brand owned together with local entrepreneurs. Build for scale, with flagship coffee shops, small-format cafés and mobile coffee bars in residential neighborhoods. Large-format cafés offering pastries, gen Z and gen Alpha brunch options and merch, lots of merch!
Multiple coffee revenue streams
Besides filter and espresso-based coffee, we are meeting African coffee drinkers half way, upgrading their experience: from instant to drip coffee and specialty coffee capsules. The diverse range diversifies our revenues and increases our brand's visibility.
Various direct-to-consumer channels
Establishing a highly visible and nationally-renown brand, using influencers and YouTube, TikTok, Facebook and Instagram.
Impact-focused
Creating jobs and small businesses in the coffee sector. Raising farmers' incomes. Spearheading Africa’s coffee drinking culture by making great coffee available to the masses.
OUR ROADMAP
Our MVP is a modern specialty coffee shop, adapted to local contexts. We are fundraising for our first three, large-format flagship locations in Accra, Abidjan and Lagos: vibrant spaces, offering both a cozy interior and a quick and smooth grab-and-go experience.
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OUR ASK
The following budget is an indication of the minimum and optimum investments needed based on our roadmap. It is being continuously updated as we collect data, prove assumptions and prepare execution with local partners and suppliers.
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Please fill in the form below and we will get in touch with a detailed investors' deck hopefully answering most of your questions.
Frequently asked questions
Why should I invest?
The specialty coffee sector is growing. Coffee consumption in African countries, especially in capital city is changing and increasing rapidly. It's only a matter of time until the largest coffee shop chains will jump on these opportunities.
We invite you to come on board early, learn about local operating contexts and face the risks straight on.
We have the most ambitious impact-driven vision and we are ready to execute and turn each location into a high-turnover business.
Our hearts are in the field, with the farmers, workers and other African youths who always get the short end of the stick. Where is yours?
What do I get for my money?
The legal structure is not finalized. As an early investor you will likely hold shares in the complete concept: coffee shops, farm, trade, roast. As local investors, you will likely hold shares in one or multiple coffee shops.
We are considering to:
- start a holding company for more passive investors in which we aim to include the national coffee authorities such as the Ghana Cocoa Board (COCOBOD) and the Côte d'Ivoire Coffee and Cocoa Council (CCC).
- start a parent company or joint venture in each country for more active investors and managers, including local coffee shop entrepreneurs.
Farms, sourcing and roasting operations in each country will likely be linked to the holding companies.
What are the risks of investing in West Africa?
This is obviously one of the first questions asked by investors with no or little experience in West Africa. No worries, we are open about the risks and we answer it in detail in our investors' deck.
For example, Ghana is the second most peaceful country in Africa, with 8 successive elections (Global Peace Index). It is ranked 80th out 180 countries in Corruption Perception Index, ahead of many African countries and even some European ones (e.g. Hungary, Serbia). A new Ghana Investment Promotion Center Act shows the government’s desire to present foreign investors with a transparent foreign investment regulatory regime.
In Ghana, household spending increased from US$55bn in 2021 to USD81bn in 2025. We would like to highlight that Accra, Ghana's capital, is the country's largest consumer market, accounting for 32% of total consumer expenditure. The hospitality sector, including hotels, restaurants, and institutional food services, generated approximately $2 billion in revenue in 2023, representing about 5.5% of Ghana's GDP.
The broad hospitality sector already has a mix of foreign and local investors and horeca concepts, with both success stories, when the locations and partners are chosen wisely, and with less positive stories of bankruptcy for various reasons.
As a result, we plan, test and operate carefully and along the way we provide all the information that our investors may ask for, to make key decisions together.
What are the risks of investing in a vertically integrated coffee shop business?
The investor's deck will answer this in detail. The bulk revenue is generated by the coffee shops, which presents the same risks around the world: lower than expected customer visits, lower sales (due to location, branding or product offering), staff related risks, etc.
Crowns Coffee partly manages these risks through an ambitious vision and diversified revenue streams. By opening more coffee shops from the start we are ready to accept locations which go against proven assumptions and only breakeven. Revenues from coffee shops, online and B2B sales, and from mobile coffee bars, offer a key second de-risking approach.
